My blog with opinions and facts about social media and public relations.

Archive for January, 2012

Mcdonalds twitter mistake

So last week I read about this new twitter campaign gone horribly wrong with McDonalds and I have to put my two cents in.

 

For those who don’t know earlier ths month McD’s launched a twitter campaign featuring a sponsored twitter hashtag (#McDStories) The hopes were that those on twitter would tweet their positive encounters and stories about the fast food chain.

 

What happened was anything but that.

 

It turned into basically an outcry for animal activists and those with horror stories of finding everything from hair to nails in their food. Talk about a #McFlop. It was seen that it was going as everything but planned and they worked to take down McDStories and launch #TheLittlethings.

 

Now we all know that with every social media campaign or with any campaign things will not go as plan and there are always going to be some negative responses. With that being said, I feel like fast food has been under fire a lot for how the meat is processed, what is really in the food, how healthy or unhealthy it may be, among other things. I’m sure I know at least a handful of people who have had less than satisfying encounters with fast food chains including McDonalds. Personally I feel that knowing how there is so MUCH negativity out their against fast food launching a twitter campaign that serves basically as a platform that gives us the mic to vent that negativity was not the smartest choice.

 

Before the McDStories they launched #MeetTheFarmers which went as planned. Maybe they should have left it at that or did some more brainstorming first.

 

When I looked up the hashtag on twitter most of what I found was people tweeting about that whole situation. But aside from that all all the negativity I found the few positive ones including memories of eating contests with the 50 piece nuggets and memories of eating happy meals as a child.

 

It may or may not take the fast food chain to bounce back from all that but despite the bed that they made I wouldn’t be surprised if sales either stay steady or go up. Whether the buzz was good or bad they still got buzz that can generate sales.

Kick off post for my Social Media class

This is my first post as I embark on the journey that is JRNL 379- Social Media. I am actually very excited for this class and can’t wait to see what semester holds for me.

 

Being that I am a for lack of better words a social media whore, it is going to be awesome to look at social media in possibly a different way and to learn new things. Oh and when I saw social media whore, I mean that in the way that I have all types of accounts with various social media sites. I also like to be on the newest/latest/greatest thing. I have account with everything from facebook to tumblr to the long and often forgotten live journal and even myspace.

 

So this post is my reaction to the reading for this week. For this class we are reading Engage! Revised and updated by Brian Solis. This week we are on chapter 3, The New Media University.

 

I found this chapter rather interesting. the first paragraph I found myself in agreence with. It said “We are forever students of new media. While we learn through everything we read and practice, we should never strive to master something that evolves much faster than our ability to fully grasp its lessons, benefits, insights and pitfalls.”

 

One thing that I try to never loose sight of is how fast and ever changing social media is. I find especially with a site like facebook people forget that. The whining and complaining from me friends every time the layout changes for example. I would find much humor if someone were to ever tell me that they have mastered social media.

 

I think what this chapter tries to explain to the reader is 1. how ever changing social media is in the world and 2. how to make up for what you loose when it comes to social media such as relationships. It is not so much that you loose relationships but you have to go about making them, maintaining them, and improving them in a different way than in a place without social media. Interacting online is obviously very different than being face to face. You have to be aware of what and how you are wording/saying something because as it often happens things can be misinterpreted. I can’t tell you how many times that has happened to myself personally.

 

ANother thing I liked in thechapter is the short definition that they came of with for social media.

 

“Social media is any tool or service that uses the internet to facilitate conversations. ”

 

Even though the definition is often changing I think that this is an appropriate definition. Note that whether you are blogging online, posting a status on facebook, or posting a comment on an article somewhere you are potentially fostering the start of conversation and that site or post is acting as the facilitator of that conversation.

 

Overall I found this chapter very interesting and that it held a lot of relateable truth.