My blog with opinions and facts about social media and public relations.

Archive for March, 2012

Viral Media

The phenomenon of viral media is nothing new to us. But the timeline of such viral media is a newer concept.

Especially thanks to social media outlets and not just internet the time cycle of news and other things has grown shorter. Maybe even shorter than 24 hrs in some cases. I think viral media is something very interesting. To see what people find interesting and to see what people could sit and watch numerous times in a sitting is interesting. Im sure many of you can recall that Numa Numa video of the chubby guy lip singing and dancing at his desk or the Badger Badger video. Maybe for those newers to the concept and subject of viral videos maybe things like the Honey Badger or Friday by Rebecca Black may be up your alley. Whether the video is so funny you can’t stop watching or so bad you have to watch it and send it to all your friends, many things make their way around the internet.

How do these viral media play into the world of PR and even business? Well lets take Volkswagen for example. Superbowl 2011….Little kid dressed up as Darth Vader. One of the most popular commercials that debuted at the Superbowl. 2012 rolls around…. Dogs barking the Star Wars theme song. Again it went viral before the Superbowl happened and it was one of the most popular commercials again. If you can properly create and execute some type of media that will cause buzz chances are you got a viral video on your hands.

I personally love viral videos. I love finding funny videos or odd news from around the world to pass onto my friends. I think that viral media has taken a new form through facebook since users now have the ability to “share” media. You can even see the trail of where/who it came from before that person posted it. Since that ability has come into light facebook is littered with everything from pictures, to causes, to political stuff that people can comment on, repost, share with specific people. Though whether viral media is a good or bad thing your own personal perspective. But it very much a prominent part of the online community.

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Engage Chapter 12

I found chapter 12 to be bother interesting and helpful. I’ve mentioned before I have several tumblr blogs, this wordpress, and my fingers in many different social media outlets. I know especially when it comes to my blogs creating a presence and personality that is consistent through all my blogs can be challenging.

I know that it can be difficult even more so for brands. You have to reflect the brands personality and not compromise it. They also have to keep with it. Just having a twitter profile or a youtube channel out there counts for nothing. It goes back to having a presence, quality content, and being authentic. I liked how Brian posed that list of questions shortly into the chapter. Do they take the time to think how do they wished to be viewed? What do they stand for?

I liked how he referred to establishing profiles as Multiple personalities- again staying consistent across channels. I know I as a consumer like to see consistency. I don’t want to go to twitter and see how you present yourself and how you interact with consumers and then go to facebook to see a lack there of. I think that it is important at everyone is one the same page. Knowing what the company wants, what they stand for, characteristics, values, who your consumers are.

After reading this chapters, I feel that Brian really understands and communicated in this chapter just how important our brand personality and consistency is in social media.

Engage 10 and 11

SO for whatever reason, my blogs have not been posting publicly.  Prepare to be bombarded with post updates since I am trying to fix this ordeal.

I found both these chapters to be very interesting. Chapter 10 especially. This is something I really wanted to learn about. How to optimize social media and measure it. Sure you can post things all day every day, but how effective is your content? How do you know you are reaching your target audience?

I realize there is so much more to social objects. Like Brian said, they take the form of content to spark a response/conversation. How do you take that social object and truly optimize it?

As much as I was looking forward to chapter 10 it also posed a bit of challenge when it came to really understanding content, SEO’s, etc. Parts still confuse me a bit. I even found myself having to reread certain chapters. I found the snippet about the back channel interesting espeically because I watch Channel 7 for local news and They have their own back channel on twitter. They are timely and respond to almost everyone about whatever views happen to tweet the back channel about. Back channels really add to helping a community communicate in a honest and authentic way. I found it interesting how Brian explained that when you use back channel you have to be careful to not exhaust yourself. You should encourage responses be tween one another not just between business and consumer.

Social media optimization. When I read this section, Ill have to admit Im still a fan off traditional search. Google is in my everyday activities. However, while working on this PLN project I have seen just how traditional searches are not the only thing. Im looking through twitter posts and people to find information, find people to talk to about my focus, network. It is rather fascinating. When Brian did the break down of the different types it made me realize just how much is out there. Coming from seeing social media as facebook, twitter, and blogs to realizing there is much more to the social networking universe.It is interesting to realize that liking something is the new “favorites”. I guess I never really looked at it like that. I personally look at “liking” and favoriting” as two totally different things. If all my likes were filed under my favorites it would be a nightmare to say the least. haha.

Chapter 11 just like chapter 10 was both interesting and confusing. Maybe it is because I am an active learner. I have do it or see in real life to understand.

So if I understood correctly, when looking at aggression you think of activity streams, like on your facebook or twitter dashboard. The continuous scroll of status updates, photos, RT, etc. Were syndication is taking that like/share and for lack of better words plastering the same things across many social networks. I think the one thing that ticks me the most when it comes to syndication and posting something across several channels is how people cross lingo into other places. I can’t think of anything more that ticks me off than when someone uses hashtags in places like facebook. I want twitter lingo to stay in twitter and facebook to stay in facebook. Don’t be lazy if you want to post it across several networks take the time to catter to that networks lingo.

It was also cool to see things Ive learned in my marketing classes cross into Brian’s book. Where he talks about the buying process is something I have been very familiar with. Social media is something I have found often talked about in EMU’s business classes to read about it and see how it works itself in there found very helpful.