My blog with opinions and facts about social media and public relations.

Viral Media

The phenomenon of viral media is nothing new to us. But the timeline of such viral media is a newer concept.

Especially thanks to social media outlets and not just internet the time cycle of news and other things has grown shorter. Maybe even shorter than 24 hrs in some cases. I think viral media is something very interesting. To see what people find interesting and to see what people could sit and watch numerous times in a sitting is interesting. Im sure many of you can recall that Numa Numa video of the chubby guy lip singing and dancing at his desk or the Badger Badger video. Maybe for those newers to the concept and subject of viral videos maybe things like the Honey Badger or Friday by Rebecca Black may be up your alley. Whether the video is so funny you can’t stop watching or so bad you have to watch it and send it to all your friends, many things make their way around the internet.

How do these viral media play into the world of PR and even business? Well lets take Volkswagen for example. Superbowl 2011….Little kid dressed up as Darth Vader. One of the most popular commercials that debuted at the Superbowl. 2012 rolls around…. Dogs barking the Star Wars theme song. Again it went viral before the Superbowl happened and it was one of the most popular commercials again. If you can properly create and execute some type of media that will cause buzz chances are you got a viral video on your hands.

I personally love viral videos. I love finding funny videos or odd news from around the world to pass onto my friends. I think that viral media has taken a new form through facebook since users now have the ability to “share” media. You can even see the trail of where/who it came from before that person posted it. Since that ability has come into light facebook is littered with everything from pictures, to causes, to political stuff that people can comment on, repost, share with specific people. Though whether viral media is a good or bad thing your own personal perspective. But it very much a prominent part of the online community.

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Comments on: "Viral Media" (4)

  1. Viral Videos are interesting to someone, true, but I have noticed that the media is calling things viral that have little more than 8,000 views. The understanding of “viral” is for those growing up in the “iGeneration”. Yes, media are trying to understand it but they miss the mark sometime. With some of the true viral videos, they might be helping a cause that might be less-than-honorable, like the company behind Kony 2012 as an example.

    Do you think that viral videos can actually hurt a cause more than help it?

  2. Watching something go viral is quite a sight to behold. An example would be the Kony 2012 video…practically everyone knew what that was within a few days! I also, like your Star Wars example! 🙂 If a company can connect with their audience successfully then they have a really good chance of making something that could go viral. Social media outlets, such as Facebook and Twitter, do help when it comes to the success or failure of a company’s media creations. When people share information with their friends through these outlets, their friends are more likely to take a look at it to see why it was “liked” or shared.

  3. Everyone is totally jumping on the viral bandwagon these days and trying to start some “buzz”. Volkswagon saw a lot of success at this year’s Super Bowl as a result of last year’s. They released a teaser trailer for their commercial this year. Yeah, yeah, it worked I guess. But COME ON!!!! A TRAILER for a COMMERCIAL?? Really? And it worked!

    Ladies and gents, we’ve passed the point of being annoyed by commercials. Now we want to see commercials for upcoming commercials.

    Good grief.

  4. […] https://socialmediablogoholic.wordpress.com/2012/03/20/viral-media/#comment-31 Blog: Emily Stark’s class blog, post: viral media “Everyone is totally jumping on the viral bandwagon these days and trying to start some “buzz”. Volkswagon saw a lot of success at this year’s Super Bowl as a result of last year’s. They released a teaser trailer for their commercial this year. Yeah, yeah, it worked I guess. But COME ON!!!! A TRAILER for a COMMERCIAL?? Really? And it worked! Ladies and gents, we’ve passed the point of being annoyed by commercials. Now we want to see commercials for upcoming commercials.  Good grief.” […]

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