The phenomenon of viral media is nothing new to us. But the timeline of such viral media is a newer concept.
Especially thanks to social media outlets and not just internet the time cycle of news and other things has grown shorter. Maybe even shorter than 24 hrs in some cases. I think viral media is something very interesting. To see what people find interesting and to see what people could sit and watch numerous times in a sitting is interesting. Im sure many of you can recall that Numa Numa video of the chubby guy lip singing and dancing at his desk or the Badger Badger video. Maybe for those newers to the concept and subject of viral videos maybe things like the Honey Badger or Friday by Rebecca Black may be up your alley. Whether the video is so funny you can’t stop watching or so bad you have to watch it and send it to all your friends, many things make their way around the internet.
How do these viral media play into the world of PR and even business? Well lets take Volkswagen for example. Superbowl 2011….Little kid dressed up as Darth Vader. One of the most popular commercials that debuted at the Superbowl. 2012 rolls around…. Dogs barking the Star Wars theme song. Again it went viral before the Superbowl happened and it was one of the most popular commercials again. If you can properly create and execute some type of media that will cause buzz chances are you got a viral video on your hands.
I personally love viral videos. I love finding funny videos or odd news from around the world to pass onto my friends. I think that viral media has taken a new form through facebook since users now have the ability to “share” media. You can even see the trail of where/who it came from before that person posted it. Since that ability has come into light facebook is littered with everything from pictures, to causes, to political stuff that people can comment on, repost, share with specific people. Though whether viral media is a good or bad thing your own personal perspective. But it very much a prominent part of the online community.