My blog with opinions and facts about social media and public relations.

Archive for the ‘Uncategorized’ Category

Oh the places you can socialize

Image

Take a nice long look. This is social media. How many of these do you have your hands in? One, two, maybe three? Are you a junkie and have 10 or 15?

Well lets see, for me I have (not all are active however) :

  • Facebook
  • Twitter
  • Youtube
  • FourSquare
  • Tumblr
  • WordPress
  • Stumbleupon
  • Del.icio.us
  • Itunes
  • Spotify
  • Skype
  • LinkedIn
  • Tweetdeck
  • Hootsuite
  • Twitpic
  • Instagram
  • AIM (inactive)
  • Myspace (inactive)
  • Google (use)
  • Wikipedia (use)

20 is quite the number. Maybe not in comparison when you look at all those in the picture but think about it. 20 is a decent number. I guess it is true that social media and social platforms can take over your life.

I went through a phase my junior/senior year of college, tumblr was my game, I blogged relentlessly, during any free time I had. I couldn’t imagine going a day without getting on tumblr. Though the whole need to be on every day phase is over, I still enjoy checking it out once maybe twice a week.

Most everyone has at least one social media account. But it doesn’t cease to amaze me how much is out there, all the things you can do, how these things connect us with one another.

What are your thoughts?

How many different platforms are you a part of?

What do you think is in the future for social media?

Advertisements

Viral Media

The phenomenon of viral media is nothing new to us. But the timeline of such viral media is a newer concept.

Especially thanks to social media outlets and not just internet the time cycle of news and other things has grown shorter. Maybe even shorter than 24 hrs in some cases. I think viral media is something very interesting. To see what people find interesting and to see what people could sit and watch numerous times in a sitting is interesting. Im sure many of you can recall that Numa Numa video of the chubby guy lip singing and dancing at his desk or the Badger Badger video. Maybe for those newers to the concept and subject of viral videos maybe things like the Honey Badger or Friday by Rebecca Black may be up your alley. Whether the video is so funny you can’t stop watching or so bad you have to watch it and send it to all your friends, many things make their way around the internet.

How do these viral media play into the world of PR and even business? Well lets take Volkswagen for example. Superbowl 2011….Little kid dressed up as Darth Vader. One of the most popular commercials that debuted at the Superbowl. 2012 rolls around…. Dogs barking the Star Wars theme song. Again it went viral before the Superbowl happened and it was one of the most popular commercials again. If you can properly create and execute some type of media that will cause buzz chances are you got a viral video on your hands.

I personally love viral videos. I love finding funny videos or odd news from around the world to pass onto my friends. I think that viral media has taken a new form through facebook since users now have the ability to “share” media. You can even see the trail of where/who it came from before that person posted it. Since that ability has come into light facebook is littered with everything from pictures, to causes, to political stuff that people can comment on, repost, share with specific people. Though whether viral media is a good or bad thing your own personal perspective. But it very much a prominent part of the online community.

Engage Chapter 12

I found chapter 12 to be bother interesting and helpful. I’ve mentioned before I have several tumblr blogs, this wordpress, and my fingers in many different social media outlets. I know especially when it comes to my blogs creating a presence and personality that is consistent through all my blogs can be challenging.

I know that it can be difficult even more so for brands. You have to reflect the brands personality and not compromise it. They also have to keep with it. Just having a twitter profile or a youtube channel out there counts for nothing. It goes back to having a presence, quality content, and being authentic. I liked how Brian posed that list of questions shortly into the chapter. Do they take the time to think how do they wished to be viewed? What do they stand for?

I liked how he referred to establishing profiles as Multiple personalities- again staying consistent across channels. I know I as a consumer like to see consistency. I don’t want to go to twitter and see how you present yourself and how you interact with consumers and then go to facebook to see a lack there of. I think that it is important at everyone is one the same page. Knowing what the company wants, what they stand for, characteristics, values, who your consumers are.

After reading this chapters, I feel that Brian really understands and communicated in this chapter just how important our brand personality and consistency is in social media.

Engage 10 and 11

SO for whatever reason, my blogs have not been posting publicly.  Prepare to be bombarded with post updates since I am trying to fix this ordeal.

I found both these chapters to be very interesting. Chapter 10 especially. This is something I really wanted to learn about. How to optimize social media and measure it. Sure you can post things all day every day, but how effective is your content? How do you know you are reaching your target audience?

I realize there is so much more to social objects. Like Brian said, they take the form of content to spark a response/conversation. How do you take that social object and truly optimize it?

As much as I was looking forward to chapter 10 it also posed a bit of challenge when it came to really understanding content, SEO’s, etc. Parts still confuse me a bit. I even found myself having to reread certain chapters. I found the snippet about the back channel interesting espeically because I watch Channel 7 for local news and They have their own back channel on twitter. They are timely and respond to almost everyone about whatever views happen to tweet the back channel about. Back channels really add to helping a community communicate in a honest and authentic way. I found it interesting how Brian explained that when you use back channel you have to be careful to not exhaust yourself. You should encourage responses be tween one another not just between business and consumer.

Social media optimization. When I read this section, Ill have to admit Im still a fan off traditional search. Google is in my everyday activities. However, while working on this PLN project I have seen just how traditional searches are not the only thing. Im looking through twitter posts and people to find information, find people to talk to about my focus, network. It is rather fascinating. When Brian did the break down of the different types it made me realize just how much is out there. Coming from seeing social media as facebook, twitter, and blogs to realizing there is much more to the social networking universe.It is interesting to realize that liking something is the new “favorites”. I guess I never really looked at it like that. I personally look at “liking” and favoriting” as two totally different things. If all my likes were filed under my favorites it would be a nightmare to say the least. haha.

Chapter 11 just like chapter 10 was both interesting and confusing. Maybe it is because I am an active learner. I have do it or see in real life to understand.

So if I understood correctly, when looking at aggression you think of activity streams, like on your facebook or twitter dashboard. The continuous scroll of status updates, photos, RT, etc. Were syndication is taking that like/share and for lack of better words plastering the same things across many social networks. I think the one thing that ticks me the most when it comes to syndication and posting something across several channels is how people cross lingo into other places. I can’t think of anything more that ticks me off than when someone uses hashtags in places like facebook. I want twitter lingo to stay in twitter and facebook to stay in facebook. Don’t be lazy if you want to post it across several networks take the time to catter to that networks lingo.

It was also cool to see things Ive learned in my marketing classes cross into Brian’s book. Where he talks about the buying process is something I have been very familiar with. Social media is something I have found often talked about in EMU’s business classes to read about it and see how it works itself in there found very helpful.

Tumbln’ here Tumbln’ there. Tumblr? Useful or Useless.

 

Tumblr. The mecca of all things social. To many who are a part of it, tumblr serves a community of friends whether you know the person or not. A place to destress, identify with people across the country, make friends, voice your opinion, and create a blog to display all the things you love. To some it is almost an elite community.

I joined the blogging community of Tumblr almost 2 years ago. I had one blog deleted it. Made another. I have made a blog to serve as a community for those who have lost a parent of family member to cancer. I have found friends in people I have never met. They give me support, uplifting words when I need it, and my back when people try to troll my blog. I have befriended memebers of my sorority at various universities. Told secrets to people that I have never met. There is something about the Tumblr community that holds a special place in me.

Now from the professional stand point, that is great and all but can Tumblr really benefit people at a professional or businesses level?

Tumblr may just look like a collection of misfits or a place full of goofy memes and rants about life. But among those hides conversations, opinions about damn near everything, and wishes/hopes for products and brands. Maybe it is something that busineses and companies should take the time to look into. Just like in wordpress blogs you can tag topics and others things. With a simple search of the tag it could reveal conversations and comments about whatever they happen to search for. People are always talking about this business, this awesome new store/restaurant they went to, this item of technology that was a total flop or that they have to have.

Tumblr may not be for everyone. It may be more of a place to observe. A place to see what the buzz is about things or how people are talking about your brand or product. For some companies such as Adam Black Designs a growing custom clothing maker for Greek letter organizations it has more value. A place for him to interact with greeks about what they want to see or for people to follow what new things are going on. A grassroots way to interact without having to shell out big bucks. I have noticed other smaller businesses joining. Every once in a while I run across them and I like what I see. So whether it is simply observing and taking note or having a blog to interact and utilize.

Tumblr may not have as much professional value as Twitter and Facebook have accumulated and it is possible it never will. I do feel that it shouldn’t be over looked and seen as only a place for teens and college kids to vent lifes frustrations.

Engage Capters 8 and 9

Twitter. A dreaded word for those not familiar with it. But for those who are learning or who are very well versed in it, it opens a mecca of information, conversations, and opinions. In the aspect of opinions, businesses are realizing that twitter is acting as another platform for us as consumers to voice those opinions and that they can affect their business.

I know that it was said in the book that twitter has the biggest hand in making those business may attention. I think I may argue from that. At least from this consumers point of view. I agree that twitter has had a hand but I think that facebook is definitely a top contender. I know for me that I relay a lot on facebook for reviews and information. But not to give facebook all the credit, I do agree that twitter does have a hand in all of it.

 

When reading this chapter and with our discussion in class about the ways businesses are leveraging twitter, I found it very interesting. Some such as advertising and customer service I was very aware of and have utilized. Others I didn’t realize till pointed out.

 

As we have had to utilize twitter a lot for this class I have learned just how important it can be not only to myself as a student, consumer, and future pr professional but also how important it is for a business to be on the forefront of social media sites such as twitter. Sparking word of mouth/conversation, offering deals, be a part of consumers conversations, etc. All of the various points Brian highlighted in the chapter really are important for businesses to be successful.

 

—————————-

OMG Fact: I started using Twitter fall of 2008. So not too long after it appeared. NUTS!

 

I think geo/mobile marketing is a really cool thing. I am an avid user of FourSquare. I love to check in places, compete with friends for mayorships, and utilize the deals I often find when going places. It may not be as big as facebook or something but I think it is a cool unique thing for busineses and place to take a part of. I love being able to go to Chili’s and get a free app or free chips a salsa for checking in.

 

Utilizing online video broadcasting outlets such as YouTube may not be for every company or businesses but I feel it is one that should be given a chance. Most times is I’m on a brands/businesses website of facebook and see they have posted some type of video I will watch it (if I have time) Often times I have utilized it.  Sephora has a YouTube Chanel for make up ideas and others things and being the girl I am I have utilized those videos. Like I said, maybe not for everyone but for some businesses like Sephora it is a great way to connect with consumers

Chapters 6/7

In chapter 6, Brian Solis goes into detail about the use of images. One thing that really caught my eye was the astounding amount of images uploaded to facebook each month. ONE BILLION. I was initially taken aback but, if you really think about it sounds about right. With 200+ million users, it would only take each user 5 photos a month to make that number. Think about how many times a day you notice people uploading pictures to facebook using their smartphones?

 

I really enjoyed reading about Flickr in chapter 6. I have been on Flikr maybe a handful of times that I can remember. I guess it hasn’t really been something that I got into using. I also didn’t know that companies utilized as he talked about in the book. I always associated with those kids in high school that were really into photography. Chapter 6 has made me want to go back and really explore Flikr.

When I checked out Jet Blue’s Flickr page I saw what he was talking about when he said the photos reveal the human side to a corporate brand. I know as a consumer I like to see the lighter side of things. To know that some of these brand have a human side that is authentic. I also saw where they said that one of the purposes was for both corporate/staff/customer to interact. Though at the same time I got the feeling the Jet Blue’s consumers don’t really know much about this Flickr page since many of the photos were either professional or posted by staff.

Chapter 7 was interesting to read too. Being that I am a pr major and a marketing I see how they intertwine with one another. When he said we have to produce and promote compelling material in communities where our consumer are using the methods they prefer. I couldn’t agree more. You’d be wasting time/money/efforts to try and get your market and consumers to go where you want them to go instead of going right to them.

Another point her made that in my mine I was like :standing ovation please: was when Brian talked about not making visitors create new log ins and having them link everything to twitter or facebook. At first when I started encountering this I was a little skeptic.  I wasn’t sure if linking websites to my facebook was a smart thing. Were they going to post to my wall? Send my countless emails? But now that I’ve link numerous websites with my facebook/twitter log in I’ve realized how big of a benefit it is. I have enough accounts with various websites/emails/etc  and each with their own log in and having the convenience now is so much easier. I don’t have to panic when I don’t match the right email with the right password with the right website. I agree it makes it so much more inciting and easy. the easier and effortless it is, more often than not you will get more traffic and people signing up for accounts.

When he went into talking about Panosonic it instantly sparked curiosity and I had to check out the website. …which resulted in me sitting on their for nearly an hour exploring all the different areas of the site. The website really exemplifies that a photo is worth a thousand words.Not only photos but videos in the Panosonic’s case.