My blog with opinions and facts about social media and public relations.

Chapter 4& 5 response

I would first like to throw out there how much I actually enjoy this book. One of the first if not the only I have enjoyed reading in my 5 years here at Eastern Michigan.

So one thing that Brian Solis pointed out early on in the chapter was how the implications are profound. That we have the capability of reaching far beyond radio and TV. Also how it has to be earned.  I related this back to myself with Twitter. As of recently I have been able to really reach out and network. When I was tweeting about the State of the Union address a few weeks ago I was be retweeted by people across the US. People were responding to me that I have never met. I also have been taking initiative and following people in my field and that have been tweeting about things that I like and not just my friends. And it has really paid off. I have recently connect with Chad Wiebesick who is the head of social media for Pure Michigan. It is so cool to see how you can connect with people with the help of social media.

Brian then goes into talking about blogs. A community I am very much a part of. When he talks about corporate blogs and how they rank on the bottom of the credibility list, I have to say I am not surprised. When I read corporate blogs I find I feel in a haze. I’m not really into reading them. I would much rather interact with them vie facebook or twitter, personally. I also question how authentic those corporate blogs really are. There are some company blogs that I would be interested in reading (when I have spare time). But like I said I much rather interact via other social media means. Blogs are good but I feel like conversation isn’t always authentic and isn’t as great as say facebook.

Side note:

I actually have a handful of blogs. A few personal, one for class (this one), one that I’m revamping for people who have lost a parent to cancer, and possibly starting a food blog but I doubt that will happen.I enjoy blogging especially for personal use

Podcasts are probably the thing I am least familiar with. I don’t really understand them and I have never really listened or used them. (So if any one wants to give me a crash course! :hint hint:)

Lastly Brian goes into talking about Wiki’s. And as he brought up and what most people tend to thinks of first when you here wiki is Wikipedia. With wikis you can edit, add, and update information about well anything. I only learned a few years ago that you could edit articles, that was until someone decided to mess with the one about the high school I went to as a senior prank. Which proves that wikis can be tricky when it comes to information that is user generated.

 

I have a love hate relationship with social calenders, from what I have experienced anyways. Mot of it comes from the numerous facebook events that bombard me from orgs I am a part of and Greek life. Most of the time I just hit ignore or just never respond. I did find it cool however the different sites Solis goes over in the book that he used. (I’ll have to check them out, may be cool when organized future gatherings with friends)

Mcdonalds twitter mistake

So last week I read about this new twitter campaign gone horribly wrong with McDonalds and I have to put my two cents in.

 

For those who don’t know earlier ths month McD’s launched a twitter campaign featuring a sponsored twitter hashtag (#McDStories) The hopes were that those on twitter would tweet their positive encounters and stories about the fast food chain.

 

What happened was anything but that.

 

It turned into basically an outcry for animal activists and those with horror stories of finding everything from hair to nails in their food. Talk about a #McFlop. It was seen that it was going as everything but planned and they worked to take down McDStories and launch #TheLittlethings.

 

Now we all know that with every social media campaign or with any campaign things will not go as plan and there are always going to be some negative responses. With that being said, I feel like fast food has been under fire a lot for how the meat is processed, what is really in the food, how healthy or unhealthy it may be, among other things. I’m sure I know at least a handful of people who have had less than satisfying encounters with fast food chains including McDonalds. Personally I feel that knowing how there is so MUCH negativity out their against fast food launching a twitter campaign that serves basically as a platform that gives us the mic to vent that negativity was not the smartest choice.

 

Before the McDStories they launched #MeetTheFarmers which went as planned. Maybe they should have left it at that or did some more brainstorming first.

 

When I looked up the hashtag on twitter most of what I found was people tweeting about that whole situation. But aside from that all all the negativity I found the few positive ones including memories of eating contests with the 50 piece nuggets and memories of eating happy meals as a child.

 

It may or may not take the fast food chain to bounce back from all that but despite the bed that they made I wouldn’t be surprised if sales either stay steady or go up. Whether the buzz was good or bad they still got buzz that can generate sales.

This is my first post as I embark on the journey that is JRNL 379- Social Media. I am actually very excited for this class and can’t wait to see what semester holds for me.

 

Being that I am a for lack of better words a social media whore, it is going to be awesome to look at social media in possibly a different way and to learn new things. Oh and when I saw social media whore, I mean that in the way that I have all types of accounts with various social media sites. I also like to be on the newest/latest/greatest thing. I have account with everything from facebook to tumblr to the long and often forgotten live journal and even myspace.

 

So this post is my reaction to the reading for this week. For this class we are reading Engage! Revised and updated by Brian Solis. This week we are on chapter 3, The New Media University.

 

I found this chapter rather interesting. the first paragraph I found myself in agreence with. It said “We are forever students of new media. While we learn through everything we read and practice, we should never strive to master something that evolves much faster than our ability to fully grasp its lessons, benefits, insights and pitfalls.”

 

One thing that I try to never loose sight of is how fast and ever changing social media is. I find especially with a site like facebook people forget that. The whining and complaining from me friends every time the layout changes for example. I would find much humor if someone were to ever tell me that they have mastered social media.

 

I think what this chapter tries to explain to the reader is 1. how ever changing social media is in the world and 2. how to make up for what you loose when it comes to social media such as relationships. It is not so much that you loose relationships but you have to go about making them, maintaining them, and improving them in a different way than in a place without social media. Interacting online is obviously very different than being face to face. You have to be aware of what and how you are wording/saying something because as it often happens things can be misinterpreted. I can’t tell you how many times that has happened to myself personally.

 

ANother thing I liked in thechapter is the short definition that they came of with for social media.

 

“Social media is any tool or service that uses the internet to facilitate conversations. ”

 

Even though the definition is often changing I think that this is an appropriate definition. Note that whether you are blogging online, posting a status on facebook, or posting a comment on an article somewhere you are potentially fostering the start of conversation and that site or post is acting as the facilitator of that conversation.

 

Overall I found this chapter very interesting and that it held a lot of relateable truth.