Twitter. A dreaded word for those not familiar with it. But for those who are learning or who are very well versed in it, it opens a mecca of information, conversations, and opinions. In the aspect of opinions, businesses are realizing that twitter is acting as another platform for us as consumers to voice those opinions and that they can affect their business.
I know that it was said in the book that twitter has the biggest hand in making those business may attention. I think I may argue from that. At least from this consumers point of view. I agree that twitter has had a hand but I think that facebook is definitely a top contender. I know for me that I relay a lot on facebook for reviews and information. But not to give facebook all the credit, I do agree that twitter does have a hand in all of it.
When reading this chapter and with our discussion in class about the ways businesses are leveraging twitter, I found it very interesting. Some such as advertising and customer service I was very aware of and have utilized. Others I didn’t realize till pointed out.
As we have had to utilize twitter a lot for this class I have learned just how important it can be not only to myself as a student, consumer, and future pr professional but also how important it is for a business to be on the forefront of social media sites such as twitter. Sparking word of mouth/conversation, offering deals, be a part of consumers conversations, etc. All of the various points Brian highlighted in the chapter really are important for businesses to be successful.
OMG Fact: I started using Twitter fall of 2008. So not too long after it appeared. NUTS!
I think geo/mobile marketing is a really cool thing. I am an avid user of FourSquare. I love to check in places, compete with friends for mayorships, and utilize the deals I often find when going places. It may not be as big as facebook or something but I think it is a cool unique thing for busineses and place to take a part of. I love being able to go to Chili’s and get a free app or free chips a salsa for checking in.
Utilizing online video broadcasting outlets such as YouTube may not be for every company or businesses but I feel it is one that should be given a chance. Most times is I’m on a brands/businesses website of facebook and see they have posted some type of video I will watch it (if I have time) Often times I have utilized it. Sephora has a YouTube Chanel for make up ideas and others things and being the girl I am I have utilized those videos. Like I said, maybe not for everyone but for some businesses like Sephora it is a great way to connect with consumers