My blog with opinions and facts about social media and public relations.

Posts tagged ‘Public Relations’

Engage Capters 8 and 9

Twitter. A dreaded word for those not familiar with it. But for those who are learning or who are very well versed in it, it opens a mecca of information, conversations, and opinions. In the aspect of opinions, businesses are realizing that twitter is acting as another platform for us as consumers to voice those opinions and that they can affect their business.

I know that it was said in the book that twitter has the biggest hand in making those business may attention. I think I may argue from that. At least from this consumers point of view. I agree that twitter has had a hand but I think that facebook is definitely a top contender. I know for me that I relay a lot on facebook for reviews and information. But not to give facebook all the credit, I do agree that twitter does have a hand in all of it.

 

When reading this chapter and with our discussion in class about the ways businesses are leveraging twitter, I found it very interesting. Some such as advertising and customer service I was very aware of and have utilized. Others I didn’t realize till pointed out.

 

As we have had to utilize twitter a lot for this class I have learned just how important it can be not only to myself as a student, consumer, and future pr professional but also how important it is for a business to be on the forefront of social media sites such as twitter. Sparking word of mouth/conversation, offering deals, be a part of consumers conversations, etc. All of the various points Brian highlighted in the chapter really are important for businesses to be successful.

 

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OMG Fact: I started using Twitter fall of 2008. So not too long after it appeared. NUTS!

 

I think geo/mobile marketing is a really cool thing. I am an avid user of FourSquare. I love to check in places, compete with friends for mayorships, and utilize the deals I often find when going places. It may not be as big as facebook or something but I think it is a cool unique thing for busineses and place to take a part of. I love being able to go to Chili’s and get a free app or free chips a salsa for checking in.

 

Utilizing online video broadcasting outlets such as YouTube may not be for every company or businesses but I feel it is one that should be given a chance. Most times is I’m on a brands/businesses website of facebook and see they have posted some type of video I will watch it (if I have time) Often times I have utilized it.  Sephora has a YouTube Chanel for make up ideas and others things and being the girl I am I have utilized those videos. Like I said, maybe not for everyone but for some businesses like Sephora it is a great way to connect with consumers

Chapters 6/7

In chapter 6, Brian Solis goes into detail about the use of images. One thing that really caught my eye was the astounding amount of images uploaded to facebook each month. ONE BILLION. I was initially taken aback but, if you really think about it sounds about right. With 200+ million users, it would only take each user 5 photos a month to make that number. Think about how many times a day you notice people uploading pictures to facebook using their smartphones?

 

I really enjoyed reading about Flickr in chapter 6. I have been on Flikr maybe a handful of times that I can remember. I guess it hasn’t really been something that I got into using. I also didn’t know that companies utilized as he talked about in the book. I always associated with those kids in high school that were really into photography. Chapter 6 has made me want to go back and really explore Flikr.

When I checked out Jet Blue’s Flickr page I saw what he was talking about when he said the photos reveal the human side to a corporate brand. I know as a consumer I like to see the lighter side of things. To know that some of these brand have a human side that is authentic. I also saw where they said that one of the purposes was for both corporate/staff/customer to interact. Though at the same time I got the feeling the Jet Blue’s consumers don’t really know much about this Flickr page since many of the photos were either professional or posted by staff.

Chapter 7 was interesting to read too. Being that I am a pr major and a marketing I see how they intertwine with one another. When he said we have to produce and promote compelling material in communities where our consumer are using the methods they prefer. I couldn’t agree more. You’d be wasting time/money/efforts to try and get your market and consumers to go where you want them to go instead of going right to them.

Another point her made that in my mine I was like :standing ovation please: was when Brian talked about not making visitors create new log ins and having them link everything to twitter or facebook. At first when I started encountering this I was a little skeptic.  I wasn’t sure if linking websites to my facebook was a smart thing. Were they going to post to my wall? Send my countless emails? But now that I’ve link numerous websites with my facebook/twitter log in I’ve realized how big of a benefit it is. I have enough accounts with various websites/emails/etc  and each with their own log in and having the convenience now is so much easier. I don’t have to panic when I don’t match the right email with the right password with the right website. I agree it makes it so much more inciting and easy. the easier and effortless it is, more often than not you will get more traffic and people signing up for accounts.

When he went into talking about Panosonic it instantly sparked curiosity and I had to check out the website. …which resulted in me sitting on their for nearly an hour exploring all the different areas of the site. The website really exemplifies that a photo is worth a thousand words.Not only photos but videos in the Panosonic’s case.

 

 

Chapter 4& 5 response

I would first like to throw out there how much I actually enjoy this book. One of the first if not the only I have enjoyed reading in my 5 years here at Eastern Michigan.

So one thing that Brian Solis pointed out early on in the chapter was how the implications are profound. That we have the capability of reaching far beyond radio and TV. Also how it has to be earned.  I related this back to myself with Twitter. As of recently I have been able to really reach out and network. When I was tweeting about the State of the Union address a few weeks ago I was be retweeted by people across the US. People were responding to me that I have never met. I also have been taking initiative and following people in my field and that have been tweeting about things that I like and not just my friends. And it has really paid off. I have recently connect with Chad Wiebesick who is the head of social media for Pure Michigan. It is so cool to see how you can connect with people with the help of social media.

Brian then goes into talking about blogs. A community I am very much a part of. When he talks about corporate blogs and how they rank on the bottom of the credibility list, I have to say I am not surprised. When I read corporate blogs I find I feel in a haze. I’m not really into reading them. I would much rather interact with them vie facebook or twitter, personally. I also question how authentic those corporate blogs really are. There are some company blogs that I would be interested in reading (when I have spare time). But like I said I much rather interact via other social media means. Blogs are good but I feel like conversation isn’t always authentic and isn’t as great as say facebook.

Side note:

I actually have a handful of blogs. A few personal, one for class (this one), one that I’m revamping for people who have lost a parent to cancer, and possibly starting a food blog but I doubt that will happen.I enjoy blogging especially for personal use

Podcasts are probably the thing I am least familiar with. I don’t really understand them and I have never really listened or used them. (So if any one wants to give me a crash course! :hint hint:)

Lastly Brian goes into talking about Wiki’s. And as he brought up and what most people tend to thinks of first when you here wiki is Wikipedia. With wikis you can edit, add, and update information about well anything. I only learned a few years ago that you could edit articles, that was until someone decided to mess with the one about the high school I went to as a senior prank. Which proves that wikis can be tricky when it comes to information that is user generated.

 

I have a love hate relationship with social calenders, from what I have experienced anyways. Mot of it comes from the numerous facebook events that bombard me from orgs I am a part of and Greek life. Most of the time I just hit ignore or just never respond. I did find it cool however the different sites Solis goes over in the book that he used. (I’ll have to check them out, may be cool when organized future gatherings with friends)