My blog with opinions and facts about social media and public relations.

Posts tagged ‘#sm379’

Tumbln’ here Tumbln’ there. Tumblr? Useful or Useless.

 

Tumblr. The mecca of all things social. To many who are a part of it, tumblr serves a community of friends whether you know the person or not. A place to destress, identify with people across the country, make friends, voice your opinion, and create a blog to display all the things you love. To some it is almost an elite community.

I joined the blogging community of Tumblr almost 2 years ago. I had one blog deleted it. Made another. I have made a blog to serve as a community for those who have lost a parent of family member to cancer. I have found friends in people I have never met. They give me support, uplifting words when I need it, and my back when people try to troll my blog. I have befriended memebers of my sorority at various universities. Told secrets to people that I have never met. There is something about the Tumblr community that holds a special place in me.

Now from the professional stand point, that is great and all but can Tumblr really benefit people at a professional or businesses level?

Tumblr may just look like a collection of misfits or a place full of goofy memes and rants about life. But among those hides conversations, opinions about damn near everything, and wishes/hopes for products and brands. Maybe it is something that busineses and companies should take the time to look into. Just like in wordpress blogs you can tag topics and others things. With a simple search of the tag it could reveal conversations and comments about whatever they happen to search for. People are always talking about this business, this awesome new store/restaurant they went to, this item of technology that was a total flop or that they have to have.

Tumblr may not be for everyone. It may be more of a place to observe. A place to see what the buzz is about things or how people are talking about your brand or product. For some companies such as Adam Black Designs a growing custom clothing maker for Greek letter organizations it has more value. A place for him to interact with greeks about what they want to see or for people to follow what new things are going on. A grassroots way to interact without having to shell out big bucks. I have noticed other smaller businesses joining. Every once in a while I run across them and I like what I see. So whether it is simply observing and taking note or having a blog to interact and utilize.

Tumblr may not have as much professional value as Twitter and Facebook have accumulated and it is possible it never will. I do feel that it shouldn’t be over looked and seen as only a place for teens and college kids to vent lifes frustrations.

Engage Capters 8 and 9

Twitter. A dreaded word for those not familiar with it. But for those who are learning or who are very well versed in it, it opens a mecca of information, conversations, and opinions. In the aspect of opinions, businesses are realizing that twitter is acting as another platform for us as consumers to voice those opinions and that they can affect their business.

I know that it was said in the book that twitter has the biggest hand in making those business may attention. I think I may argue from that. At least from this consumers point of view. I agree that twitter has had a hand but I think that facebook is definitely a top contender. I know for me that I relay a lot on facebook for reviews and information. But not to give facebook all the credit, I do agree that twitter does have a hand in all of it.

 

When reading this chapter and with our discussion in class about the ways businesses are leveraging twitter, I found it very interesting. Some such as advertising and customer service I was very aware of and have utilized. Others I didn’t realize till pointed out.

 

As we have had to utilize twitter a lot for this class I have learned just how important it can be not only to myself as a student, consumer, and future pr professional but also how important it is for a business to be on the forefront of social media sites such as twitter. Sparking word of mouth/conversation, offering deals, be a part of consumers conversations, etc. All of the various points Brian highlighted in the chapter really are important for businesses to be successful.

 

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OMG Fact: I started using Twitter fall of 2008. So not too long after it appeared. NUTS!

 

I think geo/mobile marketing is a really cool thing. I am an avid user of FourSquare. I love to check in places, compete with friends for mayorships, and utilize the deals I often find when going places. It may not be as big as facebook or something but I think it is a cool unique thing for busineses and place to take a part of. I love being able to go to Chili’s and get a free app or free chips a salsa for checking in.

 

Utilizing online video broadcasting outlets such as YouTube may not be for every company or businesses but I feel it is one that should be given a chance. Most times is I’m on a brands/businesses website of facebook and see they have posted some type of video I will watch it (if I have time) Often times I have utilized it.  Sephora has a YouTube Chanel for make up ideas and others things and being the girl I am I have utilized those videos. Like I said, maybe not for everyone but for some businesses like Sephora it is a great way to connect with consumers

Chapter 4& 5 response

I would first like to throw out there how much I actually enjoy this book. One of the first if not the only I have enjoyed reading in my 5 years here at Eastern Michigan.

So one thing that Brian Solis pointed out early on in the chapter was how the implications are profound. That we have the capability of reaching far beyond radio and TV. Also how it has to be earned.  I related this back to myself with Twitter. As of recently I have been able to really reach out and network. When I was tweeting about the State of the Union address a few weeks ago I was be retweeted by people across the US. People were responding to me that I have never met. I also have been taking initiative and following people in my field and that have been tweeting about things that I like and not just my friends. And it has really paid off. I have recently connect with Chad Wiebesick who is the head of social media for Pure Michigan. It is so cool to see how you can connect with people with the help of social media.

Brian then goes into talking about blogs. A community I am very much a part of. When he talks about corporate blogs and how they rank on the bottom of the credibility list, I have to say I am not surprised. When I read corporate blogs I find I feel in a haze. I’m not really into reading them. I would much rather interact with them vie facebook or twitter, personally. I also question how authentic those corporate blogs really are. There are some company blogs that I would be interested in reading (when I have spare time). But like I said I much rather interact via other social media means. Blogs are good but I feel like conversation isn’t always authentic and isn’t as great as say facebook.

Side note:

I actually have a handful of blogs. A few personal, one for class (this one), one that I’m revamping for people who have lost a parent to cancer, and possibly starting a food blog but I doubt that will happen.I enjoy blogging especially for personal use

Podcasts are probably the thing I am least familiar with. I don’t really understand them and I have never really listened or used them. (So if any one wants to give me a crash course! :hint hint:)

Lastly Brian goes into talking about Wiki’s. And as he brought up and what most people tend to thinks of first when you here wiki is Wikipedia. With wikis you can edit, add, and update information about well anything. I only learned a few years ago that you could edit articles, that was until someone decided to mess with the one about the high school I went to as a senior prank. Which proves that wikis can be tricky when it comes to information that is user generated.

 

I have a love hate relationship with social calenders, from what I have experienced anyways. Mot of it comes from the numerous facebook events that bombard me from orgs I am a part of and Greek life. Most of the time I just hit ignore or just never respond. I did find it cool however the different sites Solis goes over in the book that he used. (I’ll have to check them out, may be cool when organized future gatherings with friends)

Kick off post for my Social Media class

This is my first post as I embark on the journey that is JRNL 379- Social Media. I am actually very excited for this class and can’t wait to see what semester holds for me.

 

Being that I am a for lack of better words a social media whore, it is going to be awesome to look at social media in possibly a different way and to learn new things. Oh and when I saw social media whore, I mean that in the way that I have all types of accounts with various social media sites. I also like to be on the newest/latest/greatest thing. I have account with everything from facebook to tumblr to the long and often forgotten live journal and even myspace.

 

So this post is my reaction to the reading for this week. For this class we are reading Engage! Revised and updated by Brian Solis. This week we are on chapter 3, The New Media University.

 

I found this chapter rather interesting. the first paragraph I found myself in agreence with. It said “We are forever students of new media. While we learn through everything we read and practice, we should never strive to master something that evolves much faster than our ability to fully grasp its lessons, benefits, insights and pitfalls.”

 

One thing that I try to never loose sight of is how fast and ever changing social media is. I find especially with a site like facebook people forget that. The whining and complaining from me friends every time the layout changes for example. I would find much humor if someone were to ever tell me that they have mastered social media.

 

I think what this chapter tries to explain to the reader is 1. how ever changing social media is in the world and 2. how to make up for what you loose when it comes to social media such as relationships. It is not so much that you loose relationships but you have to go about making them, maintaining them, and improving them in a different way than in a place without social media. Interacting online is obviously very different than being face to face. You have to be aware of what and how you are wording/saying something because as it often happens things can be misinterpreted. I can’t tell you how many times that has happened to myself personally.

 

ANother thing I liked in thechapter is the short definition that they came of with for social media.

 

“Social media is any tool or service that uses the internet to facilitate conversations. ”

 

Even though the definition is often changing I think that this is an appropriate definition. Note that whether you are blogging online, posting a status on facebook, or posting a comment on an article somewhere you are potentially fostering the start of conversation and that site or post is acting as the facilitator of that conversation.

 

Overall I found this chapter very interesting and that it held a lot of relateable truth.